2009 Kia Sportage: Front Runner on AutoPacific's Vehicle Satisfaction Awards

IRVINE, Calif., May 19, 2009 – Kia Motors America, Inc. (KMA) today announced the 2009 Kia Sportage compact SUV topped the compact crossover SUV category in the AutoPacific 2009 Vehicle Satisfaction Awards (VSA).

The AutoPacific VSA is an industry benchmark for objectively measuring how satisfied an owner is with their new car or light truck, and reflects the opinions of consumers nationwide. Sportage was recognized above other vehicles in the segment for offering superior value and satisfaction.

“Sportage, a staple in the Kia Motors lineup since the brand’s inception, offers a high level of value and amenities to those looking for a low-cost option in the SUV segment, and buyers recognize that,” said Michael Sprague, vice president of marketing, KMA. “We take special pride in this recognition as it is a direct reflection of consumer satisfaction and further proof that our commitment to offering vehicles with a superior blend of value, safety and convenience features is resonating with new car buyers.”

Sportage, noted for its passenger and cargo space as well as its off-road capabilities and impressive fuel economy, meets the needs of consumers looking for the total package at a significant value. Sportage offers an extensive list of standard safety and convenience features, including six airbags with full-length side curtain airbags, SIRIUS Satellite Radio with three months complimentary service¹ and USB and auxiliary input jacks, while the 2.0-liter engine delivers impressive fuel economy at 20 mpg (city) and 25 mpg (highway).

The AutoPacific VSA establishes numerical satisfaction ratings for the majority of cars and light trucks in the North American market. Owner satisfaction is measured across 48 categories relating to specific areas of a vehicle's operation, comfort, safety and overall purchase or lease experience. The 2009 ratings reflect input from more than 25,000 buyers and lessees of new vehicles acquired September through December 2008.